Sales Lead Generation Service
Sales Lead Generation
When decision-makers see how you can help them solve their business problems, they become customers. So, how do customers hear and understand your message and value? Is it through traditional marketing expenditures such as branding initiatives? According to research, the talks between your salespeople and your prospects are the most important point of contact.
Why do some marketing and sales strategies seem to work so well for some companies, but fail miserably when applied to others?
Aligning Sales and Marketing to enable the Right Conversation
Business-to-Business (B2B) Sales Lead Generation. It’s all we do.
Global Mailing Data is the only organisation that combines a thorough understanding of your clients’ purchasing activities with a tried-and-true approach for transforming sales and marketing to enable the “Perfect Conversation.” As a result, sales increase in less time, and marketing investments provide larger returns.
Our founders spent ten years assisting thousands of CEOs in making technology investment decisions. Now that you have this insider knowledge, you can restructure your marketing and sales efforts so that they focus on how to reach the right decision makers at the right time, resulting in a significant boost in income.
Lead Generation Strategy
Apply tried-and-true marketing techniques to each channel. Global Mailing Data takes these five proven processes on every campaign to maximise the efficacy and productivity of your business to business (b2b) sales lead generation campaigns:
Benchmarking
A basic understanding of how your company and its product/service compete in the markets you’ve chosen.
Profiling
An in-depth examination of your present customers utilizing data profiling and predictive modelling to find exact sales lead targets for acquisition as well as customer cross-sell and up-sell initiatives.
Channel Planning
The most effective media and marketing channels for reaching your target prospects and qualified business sales leads are researched and examined.
Testing
A systematic, incremental, and statistically sound process for ensuring that sales lead generation initiatives improve with each campaign.
Measurement
Focus on critical KPIs that illustrate improved Return on Investment, from business lead acquisition to sales conversion (ROI)
Our client relationships all begin with:
- Gaining an understanding of how your organization competes in your chosen markets
- Gaining an understanding of how your product/service fits within these markets
- Researching how your prospects buy the products and services that your company offers
- Determining the buying cycle of your prospects - timing and key decision points that bring them to purchase
Benchmarking your company's product/service is built on:
- Reviewing the tactics and results of past lead generation efforts and existing in-house, syndicated, and / or custom research
- Interviewing your sales and marketing teams
- Determining your market position
- Comparing your market position and products/services with your competition
- Identifying your Unique Selling Proposition (USP) and current sales objectives
- Understanding which of your products and services provide the best Return on Investment (ROI)
- Ascertaining how your customers buy -- which marketing and media channels they use for research, their buying cycles, and key benefits they seek